SEARCH ENGINE OPTIMIZATION TOOLS

Keyword Research Tools

Keyword research is essential if you're serious about search engine optimization, doing keyword research should be you first port of call before you even start designing or building your website. SEO comes first and at the top of the SEO list is keyword research!
Below are the two premier keyword research services internet today with KeyWord Discovery having the edge over all of it's competitors.

TRELLIAN KEYWORD DISCOVERY
The top keyword research site of the moment, endorsed by all the big names in SEO including Jill Whalen of HighRankings.com
KeywordDiscovery.com Keyword Research Tool

WORDTRACKER
Specialised keyword research site offering seperate keyword KEI indexes for Google, MSN and Yahoo
Wordtracker

Website Analysis Tools

AXANDRA - IBP9 (Internet Business Promoter)
An excellent download helping you to analyse your site page by page, includes a useful Search Engine submission tool, a Directory submission tool and analysis of page rank tool and much more. Free trial!
SEO Software

WEB CEO
Another useful download offering comprehensive website analysis tools. Once again it offers a free trial, plus a free LITE version of the same tools!
WEB CEO

TRELLIAN SEO TOOLKIT
Another really excellent analysis toolkit from Trellian.com
SEO Toolkit

TRELLIAN INTERNET STUDIO
Incredible toolkit from Trellian, with some really useful tools including: Button Factory, CodePad, eComm Store, ImageMapper, MetaEditor, SiteMapper, SiteSpider, SpellCheck, TraceRoute, Trellian FTP, WebPage, WebSafe, WebTidy and the Trellian Toolbar
A bunch of time saving tools well worth a look!
SEO Toolkit

Link Management Tools

AXANDRA - ARELIS
Arelis is one of the best link management tools on the internet, nowadays bundled with Axandra's excellent IBP 9 software. It's worth the money for this software on it's own.
It helps you find potential reciprocal link exchange partners, creates the link exchange request e-mails for you, creates the links pages and keeps track of all your link partners ensuring that all back-links are live and working for you! An amazing time saving tool. Free trial!
Link Popularity Software

WRITING SEO COPY

SEO BOOKS / GUIDES